Introduction
Blinkit is fast growing quick commerce platform (formerly known as Grofers) it is founded in 2013 and now subsidiary of Zomato
Why Blinkit grow fast and attract everyone’s attention?
in day to day busy life most of people buying goods online through various e-commerce market place i.e. Amazon , Flipkart etc. Buyers expect fast deliver like one day delivery or as soon as possible. For filling this gap quick commerce marketplace i.e Blinkit, Big basket etc grab attention of buyer’s, because they promise delivery in 10Min or 30 Min.
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Blinkit’s rapid growth and widespread attention can be attributed to several strategic factors:
- Quick Commerce Model: Blinkit specializes in delivering groceries and essentials within 10 minutes, a service that resonates with the fast-paced lifestyles of urban consumers.
- Zomato’s Acquisition: After being acquired by Zomato in 2022, Blinkit gained access to a massive user base and financial support, which helped it expand and improve its services.
- Wide Product Range: With over 5,000 products available, Blinkit ensures that customers have a variety of choices, making it a one-stop solution for daily needs.
- Tech-Driven Operations: Blinkit leverages data analytics and technology to optimize delivery routes and inventory management, ensuring efficiency and customer satisfaction.
- Marketing and Branding: Blinkit’s rebranding from Grofers to Blinkit emphasized its commitment to speed and convenience, which helped it stand out in the competitive e-commerce market.
- Urban Focus: By targeting busy urban professionals and families in major Indian cities, Blinkit has tapped into a lucrative market segment.
These factors, combined with its innovative approach and customer-centric services, have made Blinkit a standout player in the quick-commerce sector. What do you think about their strategy?
Why Sell on Blinkit?
Selling on Blinkit offers several advantages for businesses looking to grow in the quick-commerce space:
- Massive Customer Base: Blinkit connects you with millions of customers who rely on the platform for their daily essentials, groceries, and more.
- Quick Delivery Model: With its promise of superfast delivery, Blinkit ensures that your products reach customers quickly, enhancing customer satisfaction and trust.
- Diverse Product Categories: Blinkit supports a wide range of product categories, including groceries, household items, cosmetics, and snacks, giving sellers flexibility in what they can offer.
- Simplified Seller Tools: Blinkit provides user-friendly tools for inventory management, order tracking, and performance reviews, making it easier for sellers to operate efficiently.
- Brand Trust: Associating with Blinkit can enhance your brand’s reputation, as customers trust the platform for quality and timely delivery.
- Hyperlocal Stocking: Blinkit’s hyperlocal stocking model ensures that your products are available close to potential customers, reducing lead times and increasing conversion rates.
If you’re considering selling on Blinkit, it could be a great way to expand your business and tap into the growing demand for instant delivery services. Would you like to explore how to get started?
If you watch any Shark Tank pitch they always ask a common question to everyone “Are you selling on quick commerce?” so now day by day lots of sellers are on-boarding in Blinkit selling platform.
Why i need to buy UPC or EAN Code for Blinkit
if you’re planning to sell products on Blinkit, having a UPC (Universal Product Code) is essential. A UPC ensures that your products are uniquely identifiable, streamlining inventory management and sales tracking.
if you’re selling Branded product not required to buy UPC or EAN code because 99% branded product already have printed UPC or EAN code.
if you’re planing to sell non branded product or own manufacture product then UPC or EAN are necessary for listing to maintain consistency and avoid duplication. Blinkit wants that UPC or EAN should be printed on product packaging. If you’re trying to buy UPC or EAN code from any 3rd Party resellers those codes are not legitimate for print on product. Because those codes own by someone else and you can’t have access for GS1 database. In future due to this you can face any legal issue also. So i suggest to buy UPC or EAN Code from GS1 only. Because GS1 is the official organization that issue UPC or EAN codes worldwide.
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Product listing requirements in blinkit
To list products on Blinkit, you need to meet specific requirements to ensure a smooth onboarding process and compliance with their platform standards. Here’s a summary of the key requirements:
Eligibility Criteria:
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- Your business must be a registered entity.
- Products must fall under Blinkit’s approved categories, such as groceries, packaged food, cosmetics, and essentials.
- Your business location should be within Blinkit’s serviceable areas.
Documentation:
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- GSTIN: Mandatory for most product categories.
- PAN Card: For individual or business registration.
- Bank Account Details: Include a canceled cheque.
- FSSAI License: Required if you plan to sell food items.
Product Details:
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- High-quality images of your products.
- Accurate and detailed product descriptions, including specifications and pricing.
Packaging Standards:
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- Use tamper-proof and food-grade packaging for perishables.
- Label products with essential details like name, expiration date, and barcode.
Inventory Management:
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- Maintain sufficient stock levels to avoid cancellations or out-of-stock situations.
- Blinkit follows a hyperlocal stocking model, so ensure your products are available near potential customers.
Integration with Blinkit:
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- Register on the Blinkit seller portal and upload your product catalog.
- Ensure all product details are accurate and competitive pricing is applied.
By meeting these requirements, you can successfully list your products on Blinkit and tap into its vast customer base for quick commerce. Let me know if you’d like more details on any of these steps!
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